RFH
Transformational Change
Advisory & Consulting

The Book

"A must read for those leading a transformation initiative"

Ade McCormack

International keynoter and transformation expert

"Valuable insights for digital transformation success"

Tim Ellis

CEO, The Digital Transformation People

"The most practical guide to successful transformation I have read"

Chris Bevan

Board Advisor & NED

"A lifetime of knowledge from a highly experienced transformation specialist"

Tony Tarquini

Insurance Industry Advisor

A Transformation Lens

Winner, 2024 Goody Business Book Awards (Business: Thought Leader)

Finalist, 2024 Goody Business Book Awards (Leadership: Think Differently)

Finalist, 2024 Business Book Awards (Specialist)

Amazon #1 Bestseller in 7 categories

Amazon #1 Hot New Release in 14 categories

Read it and discover:

...

  • How to address the root causes of transformation failure and deliver programme success
  • What to do before engaging solution providers and consultancies, and how to avoid being exploited
  • What components make up the transformation journey and how they fit together
  • How to avoid the board meeting where you need to discuss how to get your transformation programme back on track.
Read the intro & first chapter
  • Who should read it?

    A Transformation Lens is aimed at business leaders who have accountability for successfully delivering transformation programmes but often have limited experience of doing so. It also benefits anyone involved in the transformation journey, including project and programme professionals, key business stakeholders (who are likely to be the recipients of change), as well as solution providers – vendors and resellers – whose products are often key enablers to transformation.

  • Why should I read it?

    Transformation is a bit like an iceberg... there’s a lot that needs to be understood before you start your journey to avoid ending up with the transformation programme equivalent of the Titanic. A Transformation Lens helps you navigate that journey, allowing you to better understand transformational change and make better informed decisions so it can be approached in the right way and executed and delivered successfully. This can save you a lot of pain, possible reputational damage and potentially millions in the process.

  • How could it save millions?

    A Transformation Lens provides insight into the things you should know before you start your transformation journey, including what your organisation can and should do before formally engaging solution providers and teams of consultants. You'll be better prepared for when you do engage them, thereby reducing programme risk, timescale and cost. It will also help you avoid being exploited by less-than-scrupulous operators. 

  • So you've got all the answers then?

    No, of course not. It's your business so you should know it better than any external party. What we do have though are the right questions that you should be able to answer before starting your transformation journey.

A Transformation Lens contains QR codes which link to the videos below:

From Chapter One: Avoiding The Transformation Iceberg


There have been lots of case studies over the years about why transformation programmes aren't more successful. But if we know the reasons, why do programmes continue to underdeliver or fail? It's because the reasons given are symptoms rather than the root causes. Watch the video to see what they are.

Watch on YouTube with subtitles

From Chapter Four:

The Transformation Journey


The point of any type of transformation is to bring about a step change in operation and performance of an organisation, and it's often described as a journey. But what's actually involved? Watch the video to discover the components of the transformation journey and how they relate to each other.

Watch on YouTube with subtitles

From Chapter Five:

The Current Operating Model


If you're undertaking a transformation programme, it's essential to understand your current operating model to establish a solid foundation for change. If you think it's all about mapping processes then think again. Watch the video to discover what's really involved and why detail at the wrong time is problematic.

Watch on YouTube with subtitles

From Chapter Ten:

A Transformation Lens


To increase your chances of transformation programme success you need to apply a transformation lens to fully understand what's involved and how to identify and avoid the potential pitfalls. Watch this video to discover why it's needed and what it's got to do with mountain climbing!

Watch on YouTube with subtitles
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